Powerful Content Strategy For Probate Attorneys
To create content that really helps people, we need to understand who your potential clients are and what they are looking for when they look for probate services online. We recommend you begin with the 50-most frequently asked probate questions when you map out your content. As more and more people are now starting to use voice search with full question style queries, you need to adapt your tone and linguistic approach to focus on more conversational keywords and phrases. This way you can get more people to land on your website and build a rapport with these potential clients before they even decide to hire you.
Attract Local Clients with Local SEO
When people are thinking about hiring a probate attorney, they often search for ‘probate attorney near me.’ This isn’t a coincidence. Working with a local probate attorney has its own benefits. Your clients look for more personalized service from an attorney who understands local county processes and operations. Local attorneys often have helpful relationships with local appraisers and can potentially save your clients money. You can turn this to your advantage by setting up a well-optimized Google Business Profile (formerly known as Google My Business) for your law firm. GBP profile allows your potential clietns to find you on Google properties like Google Maps and your website will appear higher in local search results.
Get Started With Google Ads
Running Google ads can seem pricey, but you only pay when a visitor or prospect clicks on your ad. Pay-per-click advertising can quickly get your firm to the top of Google’s first page when people search for probate services using the keywords populated in your ad campaign. With paid advertising, you can even outrank the number #1 organic search result.
To keep your ad costs reasonable and maximize your return on investment, we focus on long-tail keywords that are super-specific and less competitive but have higher search volume. For example, targeting generic terms like ‘probate attorney’ can be too broad and can result in high costs per click. Instead, we recommend using very specific search terms like ‘probate planning for seniors in Tampa’ to get the most out of your ad budget.