Law Firm SEO For Estate Planning Lawyers

The results that a law firm can expect from search engine optimization can vary depending on the practice area and competition. People facing bankruptcy, employment issues or medicaid planning, elder law, estate planning, probate and trusts almost always hit up Google for help, so SEO is a must. They're already searching online! But divorce lawyers would get most clients through referrals.
Whether your practice area focuses on elder law, estate planning, trust planning, trust litigation or probate, you need potential clients to be able to find your services easily online—this means your firm could benefit from better Google rankings for lawyers. Local seo strategies like creating attorney Google My Business optimization can particularly be helpful for appearing in search results when people search with a specific locality, such as 'Estate Planning Attorney Tampa.'"

Building credibility or domain authority definitely takes some time. It usually takes somewhere between 6 and 12 months to see those results from your SEO efforts. That's because search engines need to see consistent, high-quality content to understand your subject expertise.

Law firms can struggle with SEO because of two main pitfalls. First, unlike Google ads for lawyers, oragnic SEO is a long-term strategy. It requires consistent commitment for 6-12 months before you can start to see results. Second, some law firms get discouraged by the initial wait and abandon their SEO efforts before they even have a chance to gain traction. Sticking with white-hat SEO techniques and creating consistent flow of content is key to reaping the long term benefits from your SEO efforts. Remember black-hat SEO like buying spammy and irrelavant backlinks can get your website penalized without even you knowing it.

Imagine your blog posts as free consultations for potential clients. Each blog post is a chance to showcase your legal expertise and the value you bring to your clients. It's a win-win: you get to educate potential clients about your services while also establishing yourself as a trusted authority your clients can turn to.

To optimize website performance for attorneys, you need to focus on four key areas: on-page SEO (also reffered to as on-site SEO), off-page SEO, local search engine optimization for attorneys and technical SEO like improving page speed and troubleshooting page indexing problems.

Creating a backlink profile, improving law firm website user experience (UX) for mobile-friendly law firm websites, crawlability and indexing of your website pages, updating meta data and meta tags of those pages using white-hat seo can help you successfully rank your law firm's website. If you've just started a law firm website, we recommend you start with the low-hanging fruit keywords as your seed keywords. In other words, you should prioratize low-difficulty keywords with good search volume and organic traffic potential for lawyers.

The type of law you practice makes a difference in terms of costs necessary for optimizing your firm's website. Reaching clients for B2C firms like personal injury requires different keyword strategies (and costs) compared to B2B firms serving healthcare providers. We generally recommend our clients allocating anywhere from $1500 - $20,000 per month for SEO efforts. $1500 might be a more realistic starting point for many smaller law firms.

The good news is Cleelo is a ROI-oriented SEO company which means we measure and report on your website's performance during our engagement using Google Analytics and Google Webmaster Tools SEO metrics like conversion rate optimization for law firms, bounce rate reduction, click-through rate (CTR) improvement, engagement metrics, organic search growth, SERP visibility increase, user behavior analysis to identify opportunities for improving search engine ranking for your law firm.