Get Google to Notice Your Elder Law Content
So, how do we get Google's attention? You simply need to create blogs that people actually want to read. This means writing on Elder law topics that people are searching for. Relevancy is key here. You need to write content to match searcher intent which will help you create a real relationship with the new potential client who just landed on your blog. This could be about tips for caring elderly parents or how to maximize social security retirement benefits. You give them as much as information you can when they are looking for answers online. The more people who find your blogs helpful, the higher your website will rank on Google. At Cleelo, we focus on five key signals when we create your blog posts: the URL, headings tags, semantic keywords, content length, internal/external links to make your posts more resourceful and keyword-rich. This helps us create elder law content that both Google and your clients love.
Grow Your Practice with Elder Law SEO
Elder law SEO is what makes your blog content relevant for Google queries and it is what makes your content rank higher on search engine results pages (SERPs). To optimize your content, you need to be targeting the specific keywords that your potential clients are using in their search queries when they look for elder law services. At Cleelo, we create customized SEO strategies for your elder law firms where we start off with a free analysis of your website to gauge your current SEO performance and identify gaps in topic authority (on-page seo), backlinks, socials, and technical SEO. Then we conduct a keyword competition analysis and competitor analysis to select keywords that will give you more opportunities to rank ahead of your competitors. After your website content is optimized for on-page SEO, we will execute a link-building strategy and then work on fixing any technical SEO issues that might be holding back your site from appearing on Google's first page.
Paid Search for Elder Law attorneys
PPC for lawyers might sound expensive! But here’s the catch. Organic SEO takes time to build, and your firm doesn’t want to be losing any potential clients while your organic traffic is growing. With paid ads, your site will appear at the top of Google’s first page when people search for elder law services with a relevant keyword. It beats the Number #1 organic search result. It allows you to rank for hyper-targeted keywords while providing the option to reach people within specific demographic. Just like in organic SEO where we focus on super-specific long-tail keywords, our approach to paid ads also involves targeting the most specific keywords with mid-to-low keyword difficulty and higher search volume to maximize your ad ROI. But getting the wrong keyword focus can really hurt your ad campaign. For instance, targeting neutral keywords like “Elder law attorney Miami” instead of “Medicaid planning attorney for seniors in Miami” can be a waste of your ad money because the competition is incredibly fierce.