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PPC For Lawyers

Pay-per-click advertising for lawyers is a great way to grow your legal practice. We create high-converting Google PPC for lawyers practicing elder law, estate planning & probate. Whether you're a boutique firm or a big law, we can design Google and Facebook PPC campaigns that fit your ad budget.

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50 +
PPC Campaigns Managed
300 %
Return on Ad Spend
6 %
Click-Through Rate
2 +
Years in Business
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Targeted Advertising

Google and Facebook ads are the go-to ad platforms for lawyers. We help our clients create customized Google ads and facebook ad campaigns based on their client persona and best performing keywords, ensuring their ads appear when potential clients search for legal services related to their practice areas.

Local Targeting

As an attorney your client base is often based in a specific geograpghic location. Google PPC provides options for local targeting, which helps you display your ads to users within a defined radius, making it practical for attracting local clients.

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Immediate Results

Unlike organic SEO, Google Ads and Social Media Ads provide instant visibility, which requires no extra time to show results. Your ad campaigns also detail out performance metrics, allowing you to track the effectiveness of your campaigns and ROI.

Our process

How We Create an Effective Law Firm PPC Strategy

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Defining what you want to achieve with PPC is the most important part of building an effective campaign strategy- increase site traffic, generate leads, drive sales. If your main goal is brand awareness, then social media ads are ideal for your PPC strategy. If your priority is to generate leads, then you can explore Facebook’s lead capture ads. If your main goal is to rank higher for search queries, then most of your PPC investment should be in Google ads.
The key to success with Google Ads audience targeting isn't about targeting the most relevant keywords related to your practice area, but targeting based on search intent. The keywords you bid on, the ads you create, and the landing pages you send people to should match where they are in their decision-making process. When people search online, they simply start off with a general awareness of what they are looking for. Then they evaluate and narrow down their options to develop a specific preference. Finally they look into that preference and move onto the resolution phase at which stage they decide to contact you for a consultation. The goal of your ad campaign is to connect with them at the preference and resolution stages.
Targeting a large number of keywords and creating unique, optimized landing pages for each ad can be tough. But sending visitors to generic service pages or standard landing pages is like throwing money away. We'll ensure there's a strong connection between audience targeting and landing page optimization. The more relevant a landing page is to the visitor's initial search intent or demographic interest, the higher the chances they'll click through, sign up, make a purchase, or take any other desired action
Once your audience targeting is set up and you’ve created your relevant landing pages, you’re ready to create and optimize your ads. Your ads serve as the link between search intent/audience interest and the landing pages you’ve already optimized. The goal is to briefly illustrate your unique selling proposition and offer value. You’ll want to experiment using different copy, visual media, extensions, and other elements to optimize your ads.
Ad content optimization integrates better into the ad creation process when you use the right tools. We use account management tools, keyword tools and placement refinement tools to optimize your Google ads. In your Google Ads Campaign analysis, we will focus on identifying what keywords and targeting features help drive your campaign goals- Click-through rate (CTR), Conversion rate, Cost per click (CPC), Cost per acquisition (CPA), Quality Score (For Adwords), Return on ad spend (ROAS).
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Our FAQ

Frequently asked questions

Deciding to invest your marketing resources into paid ads can be a big decision for your law firm. Here are some of the questions we get asked by our clients before signing a contract for their new law firm PPC campaigns.

Law Firm PPC stands for pay-per-click advertising. Imagine it like placing an ad online, but you only pay when someone actually clicks on it to visit your website. This makes it a great way to target potential clients who are already searching for legal help.

There are three main types of PPC ads:
1. Search Ads: These are text-based snippets that show up on search engine results pages (SERPs).
2. Google Ads has become one of the most well-known, effective ways for lawyers to advertise online.
3. Display Ads: Eye-catching visuals you might see on other websites you visit.
4. Social Media Ads: Targeted ads on platforms like Facebook and LinkedIn, where you can even capture leads directly through the ad.

At Cleelo, we help our clients with running Google Ads and social media Ads including Facebook Ads and Linkedin Ads.

Yes, we can offer additional benefits beyond just setting up and managing your PPC campaigns! These can significantly improve your results.

A key part is the landing page, a custom webpage designed specifically for your PPC ads. It captures visitors' attention and encourages them to take action, like contacting your firm. This can turn clicks into valuable leads.

We may also offer features like call tracking to see how many leads come from phone calls through your ads, and customized reporting to give you clear insights into your campaign performance.

You will own your ad accounts. This applies to Google Ads, Facebook Ads, and other social media platforms. You will control the login credentials and have full access to view and edit your campaigns. Having ownership means you control the login credentials and have full access to view and edit your campaigns at any time.

While we'll be managing your campaigns to optimize performance, you'll always have the ability to log in and see what's happening. This transparency and control are essential for a successful partnership.

We see success as a partnership focused on your goals. Here's how we measure it:

1. Increased Leads & Conversions: More qualified leads contacting your firm is a key metric.
2. Cost-Effectiveness: We track Cost-per-Click (CPC) to ensure your budget is optimized.
3. Return on Investment (ROI): Ultimately, your campaigns should generate revenue for your firm.

We can't guarantee outcomes, but with clear communication and a focus on your goals, we'll work tirelessly to deliver successful PPC campaigns for your law firm.

To get the best results from your PPC campaigns, we need a few things from you:

1. Clear Goals: Sharing your desired outcomes (e.g., website traffic, leads, conversions) helps us tailor campaigns for maximum impact.
2. Ad Content: Providing relevant information like practice areas and target audience allows us to craft a compelling ad copy for your ad campaign.
3. Open Communication: Stay in touch and share any feedback to ensure your campaigns are aligned with your vision.

Get Your Brand Noticed With Paid Ad Campaigns

Social media reach is now becoming harder to achieve without paying. Platforms are showing posts to fewer followers to push paid ads. But we can help you connect with your audience and grow your brand with effective Law Firm PPC campaigns.

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