Law Firm Content Marketing
We are a Law Firm content marketing & copywriting agency with foolproof formula: data-driven insights + creative ideas= high impact SEO content every time.
With powerful content marketing and on-page and local SEO strategies, we help elder law, estate planning, and probate attorneys build their brand awareness, increase online visibility, and ultimately generate more leads that convert into paying clients.
Content is the King. SEO is the Crown.
We're not just any run-of-the mill law firm content marketing & copywriting agency. Our content creators don't just write for search engines. We believe the best content marketing strategy for your law firm should speak directly to your clients' pain points in conversational phrases in layman's style (best seed keywords are about how your audience search for your services and info you provide, not how you describe the services you offer), so your content better reflects their search intent and drive organic search traffic to your website.
Creating Killer Content Strategy.
Imagine you're Google, Their mission is to organize information and make it universally accessible and useful. To make sure top-ranked search results are helpful, Google considers whether a website covers most or all of the important topics in its industry or niche.
To get your law firm's website to rank as a high-authority site, you need a comprehensive content marketing strategy that covers all related topics that your clients care about, even those with highly competitive keywords. At Cleelo, we use a content structure known as 'content silo' to organize your blog content around keyword-based themes. This means grouping topics with related keywords together in different sections of your blog.
For example, if you're an attorney practicing estate planning, probate, and elder law in Florida, you could create a top category like "Estate Planning" with main categories like "Estate Planning Checklist," Wills and Trusts," "Healthcare Directives," and "Tax Planning." Under the "Wills and Trusts" category, you could have sub-categories like "How to draft a Will in Florida" and "Difference Between Revocable and Irrevocable Trusts." You can repeat this process for the remaining top categories "Probate" and "Elder Law".
Keyword research is a great place to start.
Keyword research is the heart and soul of your law firm's content marketing strategy. When you optimize a blog post for a specific keyword, remember it won't just rank for that one keyword. Instead, your post will rank for a set of related search terms known as semantic keywords. They all mean the same thing, but knowing what phrases your clients are actually using to search for your services online can help you decide the best topics that your clients want to read.
Metrics such as keyword relevance, search intent, keyword difficulty, the level of competition and search volume should all factor into your keyword discovery and validation process. For example, the higher the keyword difficulty, more harder it is to rank for that keyword. Naturally, you will benefit from targeting underserved keywords in your practice area that have a lower keyword difficulty. But this doesn't mean you should completely avoid targeting highly competitive keywords.
How We Create High-Impat Lead Generation Content
Top-notch law firm content marketing services
Keyword research
We start off with a keyword research to identify the search terms you want to rank for and how you plan to rank for those keywords. This will help us analyse your target audience and their pain points to decide what topics we should create content for.
Content Creation
We write content that stands out and is share worthy with great SEO titles, heading tags and meta descriptions. We optimize your titles with keywords for on-page and local SEO, but also keep them catchy for Social Media.
Content Promotion
Promoting your content is important if you want people to know about it and increase your website traffic. Paid ads is one way to do it. But the good news is you can promote your content at no cost thorugh organic seo and social media for the long term.
Content Optimization
Google loves fresh content. If you leave your content untouched for years, it will become outdated and visitors who land on outdated pages won't get what they need. This will lower your search rankings. But we are here to help you make sure that your pages stay updated and optimized for Google's changing search algorithms.
Content Reporting
Knowing what your end goal in content marketing will help you identify the KPIs that will track your content's progress and lead you to achieve your business goals. We use the right reporting tools such as Google Analytics and Google Search Console to measure the success of your content marketing efforts.
Boost Your Leads With Quality Content
We don't just create good content. We write content that turns leads into paying customers without having a mountain of content to hand.