Elder Law SEO
Rank higher and attract more clients with targeted elder law SEO. We help your firm get noticed locally for the top-performing elder law keywords.
Grow Your Elder Law Practicewith Targeted SEO
Many elder law firms miss the opportunity to rank on the first page by focusing on just one area of SEO. When you search "Elder law attorney Florida," you’ll find a mix of paid ads, Google Maps listings, local citations, and organic search results. For instance, top-ranking elder law firms show up prominently across multiple search placements, increasing their chances of being seen by potential clients.
At Cleelo, we provide end-to-end elder law seo services, targeting all key areas of Google’s search results. We focus on everything from local search visibility, paid ads to organic listings, helping you connect with more clients.
On-page SEO
Geo-targeted keyword-rich content helps your law firm rank for local searches and attract clients in your area.
Link Building
Paid SEO backlinks and link outreach can improve your law firm’s Domain Authority.
Elder lawyer advertising
Google Local Service Ads help you capture high-quality elder law leads in your area.
Local SEO
Optimizing your Google My Business profile can boost your law firm’s local search rankings.
Get Google to Notice Your Elder Law Content
So, how do we get Google to notice your law firm website? You simply need to create elder law blogs that people actually want to read. This means writing on Elder law topics that people are searching for. Relevancy is key here. You need to write content to match searcher intent which will help you create a real relationship with the new potential client who just landed on your blog. This could be about tips for caring elderly parents or how to maximize social security retirement benefits.
At Cleelo, we focus on five key signals when we create your blog posts: the URL, headings tags, semantic keywords, content length, internal/external links to make your posts more resourceful and keyword-rich. This helps us create elder law content that both Google and your clients love.
Get Found LocallyElder Law Local SEO
Our local SEO approach for elder law attorneys focuses on making sure your practice stands out in your local area. We optimize your Google Business Profile to ensure it's complete with accurate details, including hours, location, and services, while also helping you manage and encourage client reviews for credibility.
We target highly specific, local long-tail keywords like “Medicaid planning attorney in Florida” to connect your services with potential clients in your area. This hyper-local focus ensures your law firm ranks higher for relevant searches.
Additionally, we build local citations and ensure your business name, address, and phone number (NAP) are consistent across directories. This strategy boosts your local rankings and enhances your firm’s authority in the community.
Paid SEO forElder Law attorneys
Organic SEO takes time to build, and your firm doesn’t want to be losing any potential clients while your organic traffic is growing. With PPC for lawyers, your site can appear at the top of Google’s first page when people search for elder law services with a relevant keyword. It beats the Number #1 organic search result.
Just like in organic SEO where we focus on super-specific long-tail keywords, our approach to paid ads also involves targeting the most specific keywords with mid-to-low keyword difficulty and higher search volume to maximize your ad ROI. But getting the wrong keyword focus can really hurt your ad campaign. For instance, targeting neutral keywords like “Elder law attorney Miami” instead of “Medicaid planning attorney for seniors in Miami” can be a waste of your ad money because the competition is incredibly fierce.
How We Do Elder Law SEO
Elder law SEO Keywords
We prioratize highly specific long tail keywords in creating a keyword map for your elder law firm. Long-tail keywords help with more conversions.
Learn moreElder law SEO content
"We create am effective content strategy for your elder law firm with a simple site structure that works at the domain level.
Learn morePay-per-click ads
PPC for elder law attorneys can help you capture more leads for your firm. Ads give you fast, immediate results to grow your practice.
Learn moreLocal SEO
We help your firm show up in local searches for services like Medicaid planning, estate planning, and elder care, driving more leads to your practice.
Learn moreFrequently asked questions
An SEO lawyer is when an attorney uses search engine optimization (SEO) strategies to rank their law firm website higher in search engine results pages (SERPs). SEO helps their website show up when people search for phrases like "elder law attorney near me" or "Medicaid planning attorney Tampa.
Local SEO is important for elder law firms because when a client needs help with elder care planning or Medicaid, they want a local lawyer nearby whom they can easily meet with. Local SEO helps them find you when they search for "elder law attorney near me" or "elder care lawyer in Fl.
To improve your local SEO, start by figuring out what words people use when searching for businesses like yours in your area. Then, use those words (keywords) on your website. Make sure you set up and fill out your Google Business Profile completely and accurately. Listing your business in online directories is also important. Encourage your customers to leave reviews online, as these can significantly boost your local search ranking. Creating helpful, informative content on your website and getting other websites to link to yours (backlinks) are also effective strategies. Finally, if your budget allows, consider using Google Ads to target customers in your local area. These combined efforts will help more local customers find your business online.
Yes, local SEO is highly effective for helping new customers in your local area find your firm. By optimizing your Google Maps and Google Business Profile, you can generate more direct calls, leads, and sales. Plus, optimizing your website for local search terms ensures you attract targeted traffic and higher-quality leads.
You can tell your law firm SEO is working well by looking at a few key things. First, you should see more website traffic. More people visiting your site means your SEO is paying off. Another important factor is how long people stay on your pages. If visitors spend more time on your site, it suggests they're finding what they want. They are also engaging with your content. Most importantly, good SEO leads to more people contacting your firm.
To get your website to show up higher on Google, make sure Google can easily understand what your site is about. Use keyword-optimized title tags, proper heading tags and URL structure for your website pages. Avoid duplicate content. Use the search phrases your clients actually type into Google when they search for elder law services. Avoid too many ads, and link to other helpful websites to build a natural SEO backlink profile for your website.
Search engine optimization is an ongoing process of improving your website, not a one-time fix. You can get much better search results by doing a few things: Make sure all your website pages work without 404 errors. Fix broken links. Use optimized URLs and keyword-optimized title tags for pages. Use proper heading tags to organize your content. Create good, helpful content. Use optimized images with alt tags and make your website load quickly.
A backlink in SEO is a link from one website to another website. Inbound links serve as a "vote" of confidence from one website to yours. When a reputable website links to your content, it tells search engines like Google that your website is a credible source of information. Natural link building and link outreach are the best way to get high-quality backlinks from the most relevant websites related to elder law services.
To get to the top of Google search, understand what people search for and what keywords they use when they search for elder law services. Make sure your website is easy to use and mobile-friendly. Create high-quality content addressing your clients' pain points, and get other good websites to link to you. Ranking first on Google is a trial-and-error process depending on what you and your competitors are doing. Make sure to test what works for your website.
For smaller elder law firms, SEO costs can range from $1000 to $3000 per month. How much it costs depends on the competition from other elder law attorneys in your area and how much SEO work needs to be done on your website.
Yes, we have case studies showing how we've helped elder law firms rank higher locally. Contact us to schedule a consultation and review our results.
Act fast. Secure your top ranking!
Contact Cleelo today and start bringing more elder law clients your way!